Being tucked up in the corner of the country, away from most large population centers, the Pacific Northwest is somewhat of a forgotten region. In the world of golf, it’s practically non-existent. So when I hear about quality companies that operate out of the Northwest, I’m quick to dig deeper and see what they’re all about.
One such outfit is the Ace of Clubs Golf Company. A one person show based in Seattle, Ace of Clubs Golf Company is a purveyor of leather golf accessories. If that doesn’t exactly sound like something new or unique, it’s because for all intents and purposes, they’re not. Whether it’s the putter grips, the headcovers, the scorecard holders or the belts, if I handed you one of their products, you’d probably think it was the same all the others. The catch is that it more or less is the same, until you look at the price tag.
“It just felt like the options were either cheap and low quality, or handmade but very expensive, ” says Daniel Pusilo. As the owner and operator of Ace of Clubs, Pusilo’s mission is simple. “I just wanted to make quality products without the high price tag of most other places”. The custom options are plentiful. Ostrich, lizard and alligator textures, and an array of color options in each. Everything is made of genuine leather that is embossed to mimic more exotic (and expensive) leathers. Not only does this keep the price reasonable (putter grips are $25, yardage book/scorecard holders and putter covers are $40), but it offers excellent durability and feel. This process produces results so close to the authentic leathers, that they’ve fooled nearly everyone I’ve shown the product to.
“It just felt like your options were either cheap and low quality, or handmade but very expensive, “
The “affordable quality” of the products is a direct reflection of Daniel’s pedigree. His golf roots run deep, and his road to landing in Seattle has been wrought with experience. Raised in Michigan, he started out as an Assistant Professional while pursing a Business degree at Liberty University in Virginia. After graduating, he carved out a role as a master club fitter at a Ping Top 100 club fitter in South Carolina, before becoming an assistant professional at the nearby Greenville Country Club, which hosts an annual Web.com Tour stop. It was after he moved, along with his wife, to Cincinnati, that he began designing his own putter grips, which would later become the Ace of Clubs Golf Company in 2012.
In early 2014, Daniel and his wife once again decided to pack up the trucks, this time headed towards Seattle, noting with a laugh that he “isn’t exactly tied to a location.” Indeed, with no employees and minimal overhead, Pusilo is certainly not tethered. However, this does not mean another relocation is in the cards. “We love it here,” he shares, “I even enjoy the weather.”
Despite a new chapter in a new city, things are starting to gain steam. Besides doing custom work for some top independent putter manufacturers, you can now purchase Ace of Clubs Golf products at Seattle golf retail staple, Puetz and they’re also featured prominently as a forum sponsor on independent golf behemoth MyGolfSpy. He also has plenty of tricks up his sleeve for the future, including debuting a new line of belts at the Seattle Golf and Travel Show (they’ll be available for order online this week) as well as developing some other lifestyle products to compliment his golf specific lineup.
Despite the growth, he remains grounded, personally handling every aspect of the business and delivering a personal touch that larger companies just can’t offer. The Ace of Clubs Golf Company, while not a household name, or a native Northwest outfit, is a great addition to the Pacific Northwest golf community. A steward of quality, affordability and customer service; he absolutely delivers on his motto of “the exotic look, without the exotic price.”
This piece is part 1 of a series of profiles on the best Northwest based golf companies. If you would like to see a company profiled, or if you own a company and you’d like to be featured, send an email to firstname.lastname@example.org